4 Simple Steps to Instantly Add the Pinterest "Pin It" Button to Your Website

Quick Links:
• Introduction
• Why Use the Pinterest "Pin It" Button?
• Step 1: Setting Up Your Pinterest Business Account
• Step 2: Creating the "Pin It" Button
• Step 3: Adding the Button to Your Website
• Step 4: Testing the "Pin It" Button
• Best Practices for Using the Pinterest "Pin It" Button
• Case Studies and Real-World Examples
• Expert Insights
• FAQs

Introduction

In the world of digital marketing, Pinterest stands out as a unique platform that drives significant traffic to websites. The Pinterest "Pin It" button offers an excellent way for website owners to encourage visitors to share their content. In this comprehensive guide, we will explore four easy methods to install and use the Pinterest "Pin It" button effectively.

Why Use the Pinterest "Pin It" Button?

The "Pin It" button not only facilitates sharing but also helps in reaching a wider audience. Statistics reveal that posts pinned from websites get more engagement, leading to increased traffic and visibility. By integrating this feature into your site, you can leverage Pinterest's potential for driving traffic.

Step 1: Setting Up Your Pinterest Business Account

Before you can add the "Pin It" button, you need a Pinterest Business Account. Follow these steps:

1. Visit the Pinterest Business site.
2. Click "Join as a Business" or "Convert a Personal Account to a Business Account."
3. Fill in the required details, including your business name, email, and password.
4. Complete your profile by adding your website and logo.

Step 2: Creating the "Pin It" Button

Once your account is set up, you can create your "Pin It" button:

1. Go to the Pinterest Widget Builder.
2. Choose the "Pin It" option.
3. Input the URL of the image you want users to pin.
4. Customize the button’s appearance to match your site’s aesthetics.
5. Copy the generated code.

Step 3: Adding the Button to Your Website

Now that you have the code, it’s time to add the button to your website:

1. Access the HTML editor of your website.
2. Paste the "Pin It" button code where you want it to appear (e.g., below images or in the sidebar).
3. Save the changes and refresh your website to ensure it displays correctly.

Step 4: Testing the "Pin It" Button

After installation, it’s crucial to test the button:

1. Visit your website and locate the "Pin It" button.
2. Click on it to ensure it prompts you to pin the desired image.
3. Verify that the link directs users to the correct URL.

Best Practices for Using the Pinterest "Pin It" Button

To maximize the effectiveness of your "Pin It" button:

• Use high-quality images that are visually appealing.
• Include clear descriptions and hashtags in your pins.
• Encourage users to pin your content through calls to action.

Case Studies and Real-World Examples

Several brands have leveraged the "Pin It" button to boost their traffic. For instance:

• Brand A: Increased website visits by 40% after integrating the button.
• Brand B: Saw a 25% rise in engagement on their blog posts linked to Pinterest.

Expert Insights

Experts suggest that using the "Pin It" button strategically can lead to significant increases in traffic. According to a study by Social Media Examiner, businesses that optimize their Pinterest strategy see a 50% boost in referral traffic.

FAQs

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